Content Creator (On-Camera)

Job Description

About PhonePe Limited:
Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore. 
 
PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode – hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
 
Culture:
At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

WHY DOES THIS ROLE EXIST?
At share.market, we’re building the future of intelligent trading & investing for India.
Finance can feel confusing. Broking can feel intimidating. 
Our mission is simple:

Make finance clear & easy to understand 
Make wealth creation accessible & provide intelligent insights to power your wealth creation journey 

This is where you come in.
We’re looking for someone who can be the face and voice of modern financial storytelling, someone who is equally comfortable in front of the camera and has a knack for financial research and written & visual storytelling. 
This is not just a content role.This is not just a scriptwriting role.This is a video first, creative marketing role.
You will help us explain broking, trading, investing, fintech, capital markets in a way that builds trust and drives growth.
HOW YOU’LL SPEND YOUR TIME
🎥 50–60%: On Camera Content Featuring
You will be the on screen personality for share.market trading channel & other avenues.
You’ll:

Host financial education videos specifically around trading in capital markets
Present product explainers in a simplified manner
Create short-form and long-form content as per the marketing demands
Build repeatable video series which scales and drives growth
Continuously improve delivery using performance data

You don’t just “present.”You hold attention. You build credibility. You simplify complexity.
✍️ 25–30%: Research & Scriptwriting (around trading in capital markets)
You’ll:

Research trading, broking, markets, fintech trends
Write high-retention scripts with strong hooks especially around trading in capital markets
Turn complex financial topics into clear simplified stories for user consumption
Work with product & compliance teams to ensure accuracy. Shape narratives based on platform (YouTube ≠ Instagram)

🤖 15–20%: AI-Powered Content Systems
AI is not optional here. It’s core to the role.
You’ll:

Use tools like ChatGPT, Claude, Gemini, Runway, Midjourney, etc.
Build prompt libraries for repeatable formats
Repurpose long-form into short-form using AI
Test thumbnails, titles and hooks using AI
Build automated workflows (N8N, Zapier, Make, etc.)
Identify bottlenecks and design AI solutions

You are not just a user of AI. You build systems with it.
WHAT WE’RE LOOKING FOR
🎬 Strong On-Camera Presence (Critical)
You:

Are confident and natural on screen
Have strong voice control and articulation
Understand pacing, pauses, hooks for better delivery
Adapt energy for short-form vs long-form
Continuously improve using analytics

You don’t try to impress.You make people trust you.
📊 Strong Financial Understanding
You understand:

Money psychology especially around trading & investing in capital markets
Stockbroking & capital markets
Regulatory sensitivity & compliance related to stock broking universe
Broader fintech & financial ecosystem (cards, insurance, etc.)

You can simplify without oversimplifying.
🧠 AI-Native Mindset (Critical)
You:

Use LLMs for research & script refinement
Build reusable AI workflows
Experiment constantly with new tools
Think automation-first
Move fast and iterate

AI is your operating system.
📱 Strong Audience Instinct
You understand:

What makes someone stop scrolling
Why certain hooks work
Platform nuance
Cultural timing
Retention signals

You create content that feels native — not forced.
YOUR CORE RESPONSIBILITIES

Own video content from idea/featuring to iterations as per audience wants/needs
Maintain high presentation standards
Write and refine scripts
Track performance and improve output
Build scalable content systems using AI
Train internal teams on AI workflows to help scale content velocity
Collaborate with product, design, and marketing for seamless production pipeline

WHAT MAKES YOU STRONG FIT

3–5 years in content creation or marketing
Strong on-camera portfolio
Experience in broking/fintech/consumer tech preferred
You combine creativity with data thinking
Demonstrated AI usage in workflows

HOW WE’LL KNOW YOU ARE DOING GOOD

Video metrics (subscribers,engagement,retention) improves
Positive comments on the content around good camera presence, simplified explanations
Content velocity increases
AI adoption improves across the team
Leadership sees measurable marketing impact due to content

BONUS POINTS

You create content for yourself (not just brands)
You like financial content & care about how to create wealth in long term
You create content for yourself
You’ve trained yourself on AI tools & built workflows on the same
You understand CRM/lifecycle tools (CleverTap, MoEngage, etc.)

THE MINDSET THAT WINS HERE
OwnershipYou act like this is your company.
Comfort with AmbiguityAI changes weekly. You adapt quickly.
Builder MentalityIf something is repetitive, you automate it.
Bias for ActionYou ship. You test. You improve.PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

Insurance Benefits – Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
Wellness Program – Employee Assistance Program, Onsite Medical Center, Emergency Support System
Parental Support – Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
Mobility Benefits – Relocation benefits, Transfer Support Policy, Travel Policy
Retirement Benefits – Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
Other Benefits – Higher Education Assistance, Car Lease, Salary Advance Policy

 
Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity,  ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of  gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.
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