Platform Specialist Consultant (6 months contract, Freshers Welcome)),GroundTruth

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  • A bit about usGroundTruth is a media company that turns real-world behavior into marketing that delivers real business results. Using observed real-world consumer behavior, like location and purchase data, it creates targeted advertising campaigns across all screens for advertisers. GroundTruth then measures how consumers respond to the campaigns – including if they physically show up to a location or website – to understand the real business results generated by a brand’s advertising. GroundTruth’s proprietary Location, Place, and Visitation data sets are accredited by the Media Ratings Council and trusted by thousands of brands and their agencies.Learn more at GroundTruth.com.We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work for three years in a row (2021, 2022 & 2023). Learn more about the perks of joining our team here. A bit about the team:Ad Operations – refers to systems and processes that support digital advertisements’ delivery and management. Advertising Operations team input, serve, target, optimize, manage, and report on the performance and traffic of online ads. Ad Ops is a full flash package who manages end to end campaign management. ***This is a 6 months long contract role and possible chance of conversion to full time upon performance******The stipend is 15K per month and the laptop/devices will be provided by the company******Preference to candidates who can start the between August to September and are available for duration of 6 months*** You will: Traffic mobile advertising campaigns in Groundtruth’s Ads Manager platform.Coordinate all activities necessary for launching omnichannel advertising campaigns, including setup, creative management, optimizations, and billing.Assist in weekly and monthly deliverables for Platform clientsTrack, measure, and analyze the performance of multiple advertising campaigns simultaneously.Provide analytical support and develop an understanding of campaign optimizations and Key Performance Indicators (KPIs).Contribute to existing and new projects for the Platform Specialist team.Collaborate with cross-functional teams to address complex campaign-related issues.Ensure successful execution and delivery of all campaigns. You have: 0-1 years of experience in digital ad operations or related fields (e.g., advertising platform, online publisher, ad networks, digital agencies).A passion for technology and an interest in understanding the adtech and location space.Proficiency in Office Suite, Excel, PowerPoint.Strong organizational skills with a keen attention to detail and an ability to respect deadlines and goals.Excellent analytical, critical thinking, and problem-solving skills.Ability to thrive in a fast-paced environment and handle multiple tasks simultaneously.Superior verbal and written communication skills with an ability to simplify complex technical information for clients.Experience in mobile advertising (strongly preferred). How you can impress us: A quick learner and creative problem solver who proactively seeks out solutions.Strong Excel and SQL skills.Excellent organizational skills, with an ability to manage and prioritize multiple tasks at once.A self-motivated, goal-oriented, and persistent individual who is open to learning new skills and software.Experience working with international clients What we offer At Ground Truth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.Parental leave- Maternity and PaternityFlexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)In Office Daily Catered LunchFully stocked snacks/beveragesHealth cover for any hospitalization. Covers both nuclear family and parents.Covid home quarantine coverTele-med for free doctor consultation, discounts on health check-ups and medicinesWellness/Gym ReimbursementPet Expense ReimbursementChildcare Expenses and reimbursementsEmployee assistance programEmployee referral programEducation reimbursement programSkill development programCell phone reimbursement (Mobile Subsidy program)Internet reimbursementBirthday treat reimbursement.Home office set up.Employee Provident Fund Scheme offering different tax saving options such as VPF and employee and employer contribution up to 12% Basic.Creche reimbursementCo-working space reimbursementNPS employer matchMeal card for tax benefitSpecial benefits on salary accountNew joiner relocation We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us. For jobs in North America, contact [email protected]. For jobs in India, contact [email protected].