Kraken
Kraken is a mission-focused company rooted in crypto values. We’re seeking a Marketing Manager – Lifecycle – Onchain to lead the strategy for lifecycle programs and drive revenue growth across key markets.
Requirements
- 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution.
- Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
- Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools.
- A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus.
- Strong skills in analytic tools such as Tableau, Looker, Great Plains, Big Query.
- In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do.
- Strong copywriting skills to support the building of individual campaigns.
- Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).
- Crypto/fintech experience.
Benefits
- Remote work
- Generous Paid Time Off
- 401k Matching
Originally posted on Himalayas
Apply Here: Application Link
Region: Antarctica
To apply for this job please visit himalayas.app.