Purpose:

• This Graduate Trainee is an execution-focused team-player & self-starter, who is able to think strategically and manage tactical detail, is both creative and analytical and can thrive in a fast-paced environment.

Responsibility:

• Plan and execute marketing campaigns on performance marketing channel (Google, Facebook, Twitter, CLM etc.)
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spends and performance based on the insights
• Design, build and maintain our digital media presence
• Strategize, experiment and finally execute new ways of reaching our target audience
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Measures of success

• In 6 months,
  – Present cutting edge performance plans which is frugal & impactful on business
  – Understood the Rapido way of working and can settle in fast paced environment
• In 12 months,
  – Won team confidence through performance and achieving milestones like revenue, RoI
  – Leverage Rapido internal teams to deliver best in class output
  – Successfully mastered the art of delivering start performer business ideas and strategy
  – Emerged as a key business owner

Good to have

• Knowledge of web analytics tool like Google Analytics
• Knowledge of SQL is preferred